"Local Fashion Designers" is a 5-part series to share with you on local fashion designers who have been making the waves in the fashion scene locally and internationally. Through Singapore may be a small red dot, we are not without our own fashion talents. So stay tuned each week as we introduce the fashion designers. Be informed, be inspired.

Jo Soh

Behind every successful man is a woman. Behind every successful label is also, a woman!

Meet Jo Soh, the designer of one of the most successful local brands around in Singapore. Previously a student at Central Saint Martins, Jo worked in Song+Kelly21 before starting her own label. The brand personality of Hansel is one of the most memorable around and it has been intelligent of her to infuse her quirky personality into the brand. After all, one should design for herself to begin with. Jo’s collections appeal to both young and those working, sometimes infusing casual office wear with cute prints.

Description taken from: http://www.feveravenue.com/fashion-flash-light-jo-soh-of-hansel/